The marketing of the bike comes as other Japanese carmakers and German automakers are putting their own luxury bicycles on the Japanese market. They hope to improve their brand image by marketing luxury bicycles built with technology and materials developed for their cars.
The transmission and wheels of Toyota’s bicycle are made by Shimano Inc., a Japanese manufacturer of high-quality bicycle parts.
A Toyota official said the bicycles can be used for racing.
Mercedes-Benz sells bicycles priced at about 460,000 yen.
A Mercedes-Benz official said the German carmaker hopes to increase opportunities to show consumers its technological excellence and fine product quality.